Kia Seltos becomes the best selling SUV for the third consecutive month!

With Sales of over 7.4k units Kia’s Seltos emerged as the best selling SUV for March 2020. Even though the Mid SUV segment degrew -37% YoY; the degrowth rate was much lesser than that of the Industry (-52%).

Kia Seltos will now have to face it’s biggest rival – Hyundai Creta. While Creta was launched in March 16th; the model couldn’t have enough time to make an impact prior to the lockdown. The overall launch timing was unfortunate for the model and Hyundai would have wanted a much better opening launch for the new model.

Let’s see how the Mid-SUV segment fared in March 2020 –

Kia Seltos continues to be the No.1 selling Mid-SUV in Sep’19!

Kia had all guns blazing in Sep’19 as well and was able to sell over 7.7k units in Sep’19. It outsold its Hyundai sibling ‘Creta’ by over 1000 units and became the Best Selling Mid-SUV for Sep’19. Thanks to the new entrants in the segment (Seltos, Hector); the Mid-SUV segment grew a healthy 12% in Sep’19 v/s Sep’18! But unfortunately all other brands registered a YoY degrowth. Scorpio came third in the segment and also its degrowth was meager -9%. However; XUV500 degrew a hefty -43% and particularly suffered lost due to new competition. Tata’s Harrier continues to lose ground and was not able to gain much even with the ‘All Black’ variant.

Kia Seltos becomes the best selling Mid-SUV for Aug’19!

The Mid-SUV segment grew by 7% in Aug’19 v/s Aug’18! The segment growth owed to the new car launches – Kia Seltos & MG Hector. Even the refreshed Duster saw a YoY growth of 58%. The erstwhile segment leader Creta saw a -42% decline in its sales. The volumes of Creta has significantly in past few months and the pics of the 2020 Creta are already pushing customers to either delay their purchase or go for the latest alternatives such as Seltos/Hector. Mahindra’s Scorpio stood third in the ranking table and sold 2,862 units in Aug’19.

Harrier’s tale has been a disappointing one. The SUV which had all the right ingredients in terms of looks, performance and road presence; lost it out in terms of features & AT transmission. Also the initial hiccups kept the enthusiasts at bay and are awaiting for the niggle-free updated version. The ‘Dark’ Edition is as attempt to garner prospect attention and hope the model gains volume this month. However; Hector & Seltos doesn’t look to leave any stone unturned to pull away market share till then.