Mahindra THAR — India’s own off road champion!

Launched in the Indian market on October 4, 2010, This compact and mid-size four-wheel drive off-road Jeep CJ-like SUV has always been appreciated for its brilliant off-roading capabilities, rugged and masculine robust body-built and legendary jeep styling. This also has been voted one of the top 10 SUVs available in the Indian market.

Let’s see the volume trend for past 5 years –

Monthly Sales Data (2015-2017)

Thar earned a lot of reputation in its segment and won the hearts of many with its off-roading capabilities but what could be a concern for Mahindra is the stabilizing volumes Month on month and has not been able to give any significant volumes addition. Rather we can term Thar now as a Brand building vehicle in Mahindra’s portfolio.

Year 2013 2014 2015 2016 2017
Average Monthly Sale 637 729 742 510 588

Mahindra Thar which is facing almost No competition in its segment but has the closest competitor in terms of sales volume, despite of New (Thar) vs. outdated design Maruti Suzuki Gypsy which doesn’t offer a diesel engine, power steering but still stands as the closest competitor of Mahindra Thar! In the other hand The Thar has a rugged design, masculine robust body-built, while the Gypsy has conventional styling and outdated design. Still Gypsy brings good numbers to Maruti Suzuki and has been able to give competition to Mahindra Thar in terms of sales volume.

Let’s look at the comparison:

The total volumes of Thar models are about 7,700 units a year and of which 65 per cent comes from DI model. Mahindra expects the incremental sales go come from CRDe version in the near future with changing aspirations of urban people and launch of new Thar with more features. Best of Luck for the off-roader!

8 thoughts to “Mahindra THAR — India’s own off road champion!”

    1. Hi Mayur! Sales figures for Thar is not available monthly, hence we have published an exclusive article of Mahindra Thar (once we have accessed the historical data).

  1. Force Gorkha has very low volumes. Less than 50 MOM. Feature comparison is ok but in terms of volumes I think these two are the players.

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