While India’s Transport Minister Mr.Nitin Gadkari had committed that India India will stick to its plan of having 100% electric mobility by 2030. However, government’s efforts to promote electric cars have been dismal and disappointing. Hence FY 2017-2018 saw de-growth in sale of electric four-wheelers where the sales are down year-on-year by 40 percent! The sale of electric 4-wheelers dropped from 2000 in FY16-17 to 1200 in FY17-18. However, the positive news is that the Electric 2-wheeler sales catapulted from 23,000 units in FY17 to 54,800 units in FY18. We also saw new-age Electric 2 wheeler manufacturers (likes of Ather Electric) venture into Electric 2-wheeler segment and make their presence felt.
However, Mahindra Electric seems to be the only OEM in India which has considerable number of electric vehicles in its portfolio and has been serious about this segment. The vehicles in Mahindra Electric’s portfolio are:
- Mahindra eVerito – eVerito is the most radical offering out of all; as it has maximum space and practicality of the diesel-run sibling (Verito). The car is a hit among Taxi Fleet buyers and have tied up the vehicle with enterprise clients. Majority of the eVerito’s are sold in Bangalore. Mahindra Electric had earlier tied-up with Baghirathi group which launched its brand ‘rydS’ and had the plans to include 1000 eVerito’s in the fleet.
- Mahindra e2o – Reva was the pioneer in the Electric Vehicle space and e2o came into existence post Mahindra bought over Reva. It is an evolution of the earlier generation Reva Electric cars and is much more advanced when compared to the predecessor.
- Mahindra eSupro Passenger – The vehicle is an electric avatar of the already selling Supro passenger and provides an excellent green option of mobility in big cities. The vehicle has acres of space and can be used as an excellent people mover.
- Mahindra eAlfa – The electric 3-wheeler is an excellent mobility option in the Tier-2, Tier-3 towns and could also be used in bigger campuses for ferrying public.
Last 3-months Sales figures of the vehicles sold by Mahindra Electric for reference –