Tata Motors entered the Passenger Vehicle segment in the year 1991 and Sierra was its first offering in the Indian market. This was followed by the launch of the Tata Estate in 1992 and the Tata Sumo in 1994 – India’s first sports utility vehicle. Tata started off really well in its first decade of operations and its models like Sumo, Safari and Indica were breakthrough successes. However; the influx of global OEMs and the relative success of Maruti & Hyundai made things diff

Do read our article on the Product Lifecycle for Maruti Suzuki models – here Tata Motors entered the Passenger Vehicle segment in the year 1991 and Sierra was its first offering in the Indian market. This was followed by the launch of the Tata Estate in 1992 and the Tata Sumo in 1994 – India’s first sports utility vehicle. Tata started off really well in its first decade of operations and its models like Sumo, Safari and Indica were breakthrough successes. However; the influx