The Indian EV market is entering a far more competitive and price-sensitive phase in May 2026. What was once a segment driven largely by early adopters and policy incentives is now evolving into a mainstream retail battleground where pricing, ownership cost, charging convenience, and exchange value are becoming equally important. Tata Passenger Electric Mobility (TPEML) clearly understands this shift. For May 2026, Tata EV has launched one of its most aggressive nationwide re