May typically sits in a transitional phase for the Indian auto market. The financial year-end rush has cooled off, but OEMs are now recalibrating demand ahead of the festive build-up. In 2026, this phase is even more strategic, with manufacturers balancing inventory, rural demand recovery, and rising competition across entry hatchbacks and compact SUVs. Maruti Suzuki’s May 2026 offer sheet reflects a targeted, segment-wise strategy rather than blanket discounting. Entry-level