A Chennai-born motorcycle brand has outridden some of the world’s biggest automotive names — and done it on authenticity. That is not a fluke. That is brand strength. Third strongest. No apologies. Brand Finance's Automotive Industry 2026 report dropped a number that turned heads across boardrooms and garages alike. Royal Enfield — Chennai-born, globally coveted — has been ranked the third strongest automobile brand in the world, with a Brand Strength Index score of 88.9 out