The Indian passenger vehicle market is entering a competitive phase in May 2026. With SUV demand stabilising after the financial year-end surge and several brands aggressively correcting MY25 inventory, manufacturers are increasingly relying on exchange-led retail strategies instead of outright price cuts. Kia India is doing exactly that. Rather than pushing blanket cash discounts across the lineup, Kia’s May 2026 consumer programs focus heavily on: exchange bonuses, loyalty