TVS-owned Norton Motorcycles is expected to begin its India journey with the Atlas in January 2027, followed by the Manx R by March. A new 450cc-class roadster could follow in the second half of 2027 as the company expands its premium motorcycle portfolio.

Norton Manx R has won Bronze at the 2026 International Design Excellence Awards. The V4 superbike becomes the first combustion-engined production sports motorcycle to receive an IDEA award.