End of the road for Toyota Etios, Liva and Corolla in India

As India progressed to BS6 era; Toyota announced the the departure of Etios, Liva and Corolla from its lineup in the Indian market. Practically the dispatches/wholesale of these models had stopped prior to January 2020 itself.

Both Etios & Liva were ‘Made for India’ models and Toyota had lot of aspirations from these models to strengthen their presence in the Indian subcontinent. The Etios nameplate comes from the Greek word “Ethos”, meaning spirit, character and ideas. The sedan version was launched in December 2010 and the hatchback version (called Liva in India and Valco in Indonesia) was launched in June 2011. Both Etios & Liva will be discontinued in India as the Bharat Stage 6 standards goes into effect in April 2020. As Toyota had no interest to upgrade the Etios/Liva to meet the new emissions standards, it will be indirectly replaced by the more upmarket Yaris as sedan and Glanza as Toyota’s subcompact car offering in the country.

In the decade of their existence; Etios sold 2,73,843 units and Liva sold 1,74,665 units. The sales trend saw a dip consistently since the past 5 years and was a cause of concern for Toyota India. Toyota even pitched both Etios & Liva aggressively in the taxi segment to hold to the volumes. Infact; Etios was also revered among the Taxi buyers and was famed for its low cost of maintenance and frugal diesel engine. However; the road comes to an end for both the models now.





Toyota India also announced the discontinuation of its global best seller of all time – Corolla. The Corolla nameplate has been sale in the Indian sub-continent since 2003 and has sold 1,16,497 units since its existence in India. In 2003; India received the Ninth Generation E130 detuned version and has been one of the favorite models among the buyers in its segment. Corolla got immediate fame at its launch and sold over 8k units in the first year of its launch itself. However; its volumes declined to 1,422 units in 2019. In global markets; the current generation Corolla is being replaced by all-New model. Owing to low volumes; Toyota did not see the viability to bring in the next-gen Corolla to India. The sales trend is highlighted for reference –

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