March is generally considered to be a good month for the Automotive Industry as it is the final month of the financial year and there are many purchases citing depreciation benefits. Also OEMs generally go for a price hike in April; hence the Automotive Sales are better in March itself. However; March 2020 was nothing less of a ‘bloodshed’ for both OEMs and Dealer Partners. While the vehicle dispatches & end consumer retails would have been stopped by 23 March (day since lockdown was announced); the overall channel was already reeling with BS4 inventory as well. The final nail on the coffin was Supreme Court’s decision where it announced to allow only 10% of the overall BS4 stock the dealers carried.
April is going to be a deadlier month as almost half of the month’s operation would have been stalled due to the lockdown. Also post lockdown the sentiments wouldn’t be great to push purchases.
- The Indian Automotive Industry saw a windfall degrowth of over 52%! The Market Leader Maruti Suzuki degrew by -47% in Mar’20 v/s Mar’19. However; the OEM witnessed a Market Share growth of 3.9% and Maruti’s Market Share for Mar’20 was 54.2%.
- Hyundai’s YoY degrowth was -41% and it too gained Market Share in the tough scenario.
- Kia retained the No.3 spot and sold over 8.5k units in Mar’20. Kia’s performance in the tough scenario was commendable and registered a Market Share of 6.1% in Mar’20.
- Top Losers of Market Share were Tata, Honda & Mahindra.
Market Share figures for Mar’20 –