Škoda Auto India announced a 282% increase in its August 2021 sales, compared to the same period last year. The company sold 3,829 cars in August 2021, compared to 1,003 cars sold in August 2020. While Kushaq has fueled the growth of the brand in India, Superb, Octavia and Rapid have also contributed to the increase in sales volumes.
Sales in July 2021 stood at 3,080 units, which account for a 24% increase in August 2021 sales over July 2021. Despite the challenging macro environment and the global shortage of vital parts, Škoda has been able to build on the momentum created with the launch of Kushaq.
With the rollout of the ‘India 2.0’ strategy, which began with the launch of KUSHAQ, there has been a key focus on rapidly increasing the network presence pan India. The brand is now present in more than 100 cities and opened new dealerships in key cities including Bhopal, Patna, Gurgaon, and Faridabad in August 2021.
Mr. Zac Hollis, Brand Director – ŠKODA AUTO India, said, “Our August sales have grown significantly and reflect the increasing popularity of the ŠKODA brand in India. This market is important for the global growth ambitions of the brand and we have a detailed strategy to strengthen our presence here . Along with our focused product strategy, we have taken several measures towards building a strong bond with our customers and improving the overall brand experience. We have exciting plans going forward and will continue to work towards our core objective of creating customer delight.”
On the customer front, ŠKODA AUTO India introduced a specialised ‘Independence Day campaign’ 2021 (15th Aug 2021 – 15th Sept 2021) which offers a 15% discount on select parts, a 10% discount on select accessories, a 20% discount on RSA and a free 40 point check-up which is applicable on all models.