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Lamborghini’s first-ever SUV, the Urus, seems to be catching the pace in the Indian markets. The exotic car manufacturer had launched the car in India in the year 2018. The Urus gained a lot of popularity worldwide and was bought by various eminent personalities as it had exclusivity to it. In India, however, Lamborghini celebrated the sale of their 100th Urus on the 2nd of March 2021.
Sharad Agarwal, Head of Lamborghini India, had a few words to say on this occasion, he quoted saying- “The Urus has created a unique position for itself in the super-luxury car segment in India, not just by creating a completely new category but, more importantly, growing the entire segment. In India, Urus has proven to be a game-changer for Lamborghini and currently contributes to over 50 percent of the brand volumes in India. While it offers the versatility of an SUV, it offers the driving dynamics and emotions of a super sports car. It has also, remarkably, helped penetrate into the tier 1 and 2 cities, gaining significant popularity among our group of clients.”
The Urus has been a very important product to Lamborghini in India solely owing to the fact that it contributes to over 50% of Lamborghini’s sales in the country as disclosed by Sharad Agarwal in an interview with PTI earlier in January.
The Lamborghini Urus is both- a luxury SUV and a sports car at the same time. It is powered by a 4-Litre V8 engine which produces 641 hp and 850 Nm of torque with a little help from two turbochargers. The engine is mated to an 8-speed Dual Clutch Transmission which delivers power to all fours.