Baleno – The model that established Brand ‘Nexa’ in India!
Baleno crossed 4.5 Lakh unit sales in just 36 months (3 years)!
The shipment of Baleno started from Oct’15 and has sold an average of ~13k units per month. The Nexa Brand of Network (Showrooms) was started in the year 2015 (July’15); and the first model to be launched from the brand was S-Cross. The initial response of S-Cross was muted and a lot of apprehensions were there on Maruti’s decision to have a separate so-called ‘Premium’ channel for its models.
However, things changed pretty quickly for the brand post Baleno was launched:
Baleno sold 4,76,011 units within a span of 6 months and Baleno currently contributes to over 60% of Nexa volumes in India. The model is currently matching Swift volumes and that by itself is a great feat for the model. Just for comparison – Baleno sold more than Swift in past 12 months! The sales of Baleno between Oct’17-Sep’18 was 2,08,647 units and 2,07,621 units of Swift were sold in the same timeline. And do note that Baleno are sold in approx. 400 Nexa outlets and Swift in almost 1800 Maruti outlets! It clearly highlights the significance of Baleno’s sales contribution to the Brand Nexa. Baleno’s pricing and extensive feature list has been the USP for the model and has placed it amongst the bestselling premium hatches in India!