H1 Market Share Analysis – Indian Auto Industry
H1 FY20 (Apr’19-Sep’19) v/s H1 FY19 (Apr’18-Sep’18) is considered in the aforementioned table for analysis
The Indian Auto Industry degrew by -23% and was led by the fall in sales of the market leader Maruti Suzuki. Maruti’s volumes fell by -27% in H1 FY20 v/s H1 FY19. Maruti also registered the highest Market Share drop! Maruti’s Market Share fell by -2.6%!
Maruti’s loss was Hyundai’s gain. Currently Hyundai is experiencing a all time high Market Share and a big share of the success is attributed to its biggest launch of the year ‘Venue’. Venue has sold 42,681 since launch and has contributed to 21% of Hyundai’s volume in past 5 months. Hyundai was able to reduce the degrowth and grew its market share by 2.6%.
Mahindra too took help of the new launch XUV300 to fight the adverse market situation and grew its Market Share by 1% in H1 FY20. It also established itself as a clear No.3 OEM by having a huge margin with the 4th ranked Toyota.
Toyota was able to place itself in the fourth spot clearly due to Glanza. Maruti sourced Glanza has sold 11,320 units in past 6 months and has contributed nearly to 18% of Toyota India’s volumes in H1 FY20.
Tata is now pushed to 5th rank in the OEM ranking table. Tata’s focus towards to retails and reducing dealer inventory has led to loss of volumes and Market Share. Tata has the second highest fall in Market Share (post Maruti) and almost 1.5% of its market share was eroded in H1Fy20.
Kia has made a strong entry and was able to gain market share of 1.1% with only 2 month volumes taken into consideration!