April has been a slow yet positive start for the financial year. The top 5 OEM’s experienced growth in YoY sales and emanates the confidence the industry can offer in coming times. As always even this growth was not an easy affair and the companies had to strive hard to project growth from the lower base they had set for last year. The top gainers and losers for different automobile sectors looked like this:
Do note in the above table that M&M regained its 3rd position in the table and even Toyota overtook Honda sales by quite a margin! The brand wise statistics for all OEM’s is as mentioned:
Maruti: It is a happy moment for the industry when Maruti crosses 1 Lakh sales figure for any particular month. It automatically states the optimism in the market and instates confidence accordingly. Again the torchbearers for Maruti were the Big 4 – Alto, Swift, Dzire and Wagon R which collectively sold whopping 72,163 units (almost 73% of Maruti Suzuki’s sale!!!). I’m always amused by the numbers brands such as Omni & Eeco garner (it is actually more than the popular Celerio!). I sometimes wonder why there is no competition product for either Omni or Eeco. Celerio is stabilized at 5-5.5k units and we hope the numbers to surge post the launch of Diesel variant this month. Ritz is busy finding takers in taxi segment these days and it’ll be crucial how the overall market responds to the carline. Ciaz is striving hard to ponder near 5k figures and is doing good currently in its attempt. Hyundai: The Korean Automaker is indeed in Elite form 🙂 Elite i20 is confidently progressing towards matching Swift numbers and marks >12k figures for second time in a row! The capable premium hatchback is turning the fortunes of the Korean major and we are now waiting if the OEM can launch a sedan variant as well. Hyundai is leaving no stone unturned to revive i10 sales has been able to shape up well – grows impressive 24% YoY. Grand i10 performs as expected and adds >8.7k units to overall business. Xcent also touches 4.6k units after a lot of push – and it surpasses Honda’s Amaze sales in Apr’15 (only 2862 units of Amaze sold). The 4s Verna still finds it tough to challenge the 2 C’s (City & Ciaz). Elantra sales move up due to its silent refresh launch. M&M: Though the Indian SUV major grew by a nimble 1% YoY – it easily overtook the no.3 challenger Honda comfortably. Again the Trimurti were the saviors for the Indian OEM (Bolero, Scorpio & XUV 500 which contributed to Mahindra’s 93% of overall sales!). It is difficult to understand the fate of capable yet somehow incomplete brands such as Verito, Xylo, Vibe & Quanto. Rexton also finds itself in a tough spot month on month and is way behind the segment leader Fortuner. Toyota: We appreciate the way Toyota has been able to gain volumes for Etios and Liva over the past few months. YoY Liva has grown 83% and Etios by 32% – it has gained profound acceptance in taxi market and has been able to leverage the brand equity gained through its sibling Innova. Etios & Liva twins are bringing significant volumes to Toyota and see the strategy paying well to the Japanese OEM. Fortuner proves to be a dependable workhorse again brings >5k units sale as usual. Camry crosses 100 units for the first time! Corolla numbers were equally impressive as well and is easily the segment leader in Indian market. Honda: We have been trying to understand the variance Honda offers in its figures every month but are unable to identify. Last 5 months statistics for your reference – Dec’14: 14428 units, Jan’15: 18324 units, Feb’15: 16896 units, Mar’15: 22696 units & Apr’15: 12636 units. Amaze does below 3k units for the second since its launch (only the first month it had done 2552 nos). Mobilio too posts its all time low offtake of 689 units and poses serious questions on its market acceptance. City anyhow continues its stellar performance and adds the required volumes to the overall numbers. Tata: Who would have predicted that the newbies Zest & Bolt would do less than Indigo & Indica. The Bolt figures are scaring low (633 units). Nano does below 2k units – affect of GenX Nano launch scheduled for May? Safari posts its worst offtake in past 4 years and could manage only 184 units in Apr’15 – again the facelift launch on cards affecting the sales? Venture does negligible numbers again. VW: We somehow feel that the Elite i20 sales have triggered interest among buyers to consider Polo and the brand has seen an upward trend post launch of the Elite. It is however, much better in value than the Hyundai counterpart is thus getting buyers. Nissan/Datsun: The Go & Go+ cousins finally manage to get >1k units offtake together. The brands have not seen the success it assumed, however is trying hard to find momentum. Terrano is doing below average and could do much better. Renault: Lodgy posts 2032 units on the first month of its launch! It fits exactly between Ertiga & Innova – an intelligent space to be in. However only the coming months would be crucial to term the carline a success or a failure. Duster numbers see a dip – more focus on Lodgy in Apr’15?
Top 10 selling cars of Apr’15: