South Korean automaker Kia said that it has officially changed its name in the country to Kia India from Kia Motors earlier. It said that the change of name is part of the company's new brand identity which symbolizes it becoming an enterprise that invests in and produces more than just vehicles to offer a long-range of sustainable mobility solutions.
The change sees the word 'Motors' being removed after approval by the Ministry of Corporate Affairs and will now function under the corporate identity of Kia India Private Limited. The company has changed its logo and name at its Anantapur manufacturing facility in Andhra Pradesh and will carry out the same at its dealerships in a phase-wise manner, it added.
Kia had recently unveiled its new corporate logo and global brand slogan signifying its transformation and all-new brand purpose. The new brand purpose - “Movement that inspires" signifies Kia’s plans of leading the future mobility revolution in India with premium products equipped with unique design and segment-first features, digitized services and complemented by one of the largest networks.
The new logo was unveiled earlier in Incheon, South Korea. Kia also launched Seltos & Sonet with the new logo in India at the beginning of this month. In over one-and-a-half years of sales operation in India, Kia has emerged as the fourth most sold car brand and the fastest carmaker to achieve 2,50,000 sales figures in the sub-continent.