Maruti Suzuki Sales Analysis – November 2020
Maruti Suzuki dispatched 1,35,775 units to its dealers in November 2020. It was a -2% degrowth over November 2019 and -17% degrowth over October 2020!ModelYear-on-Year ComparoMonth-on-Month ComparoNov’20Nov’19Growth (%)Nov’20Oct’20Growth (%)Swift1849819314-4%1849824589-25%Baleno1787218047-1%1787221971-19%Wagon R162561465011%1625618703-13%Alto15321150862%1532117850-14%Dzire1353617659-23%1353617675-23%Eeco111831016210%1118313309-16%Ertiga9557753727%9557774823%Vitara Brezza783812033-35%783812087-35%S-Presso701811220-37%701810612-34%CELERIO65336651-2%65337574-14%IGNIS39351692133%39354555-14%XL63388219554%3388243939%S-Cross28771439100%2877252614%Ciaz1870144829%1870142232%Gypsy93––93596-84%TOTAL1,35,7751,39,133-2%1,35,7751,63,656-17%
The Nation’s Largest Carmaker Maruti Suzuki recorded a drop in both YoY & MoM volumes (-2% YoY & -17% MoM).
Maruti’s Swift superseded Alto again to become the best selling car for Maruti in November 2020. It is the fourth month in succession that Swift overtook Alto!
Baleno too outsold Alto and remained at the second spot. It recorded a flat YoY growth though. Also note that rebadged Toyota Glanza sold 2,428 units – the combined Baleno+Glanza sales shall be 20,300 units!
Wagon-R was the third best selling car in Maruti’s portfolio for Nov 2020. There is a spike seen in the sales of entry level cars and Swift/Alto/Wagon-R sales are a testimony for it.
Alto slipped to the fourth position and was 935 units short of the third best selling Wagon R in Oct’20. It had a flat YoY growth.
Dzire was one of the few Maruti models to post a degrowth in Nov 2020 as well – drop is obviously due discontinuation of diesel variant. Maruti has aggressively launched a slew of campaigns under ‘Calculate Kiya Kya’ to highlight how diesel cars can prove to be costly in longer run. Believe Maruti has no other option now!
Brezza recorded one of the highest YoY degrowth. Both Sonet & Urban Cruiser were key reasons for the fall.