Mercedes-Benz Strengthens Goa presence with New Luxury Service Facility in Margao

Mercedes-Benz India has further expanded its footprint in one of India’s fastest-emerging luxury car markets by inaugurating a state-of-the-art service facility in Margao, South Goa. This marks the brand’s first dedicated luxury service center in South Goa and its second facility in the state, reinforcing its customer-centric growth strategy.

South Goa Emerges as a Key Luxury Market

Margao, widely regarded as the commercial capital of Goa, now hosts a premium Mercedes-Benz service facility aimed at catering to the region’s growing base of luxury car buyers. With evolving customer aspirations and rising demand for premium mobility, South Goa has quickly become an important hub for luxury automakers.

The new facility, operated by Counto Motors, complements the existing 3S (Sales, Service, Spares) facility in Ribander, North Goa, ensuring improved accessibility and faster service turnaround for customers across the state.

Enhanced Customer Experience with Modern Infrastructure

The newly inaugurated service center is designed to deliver a world-class ownership experience, aligned with Mercedes-Benz’s global standards. Key highlights include:

• 4 service bays (2 main + 2 support bays) for efficient workflow

• Quick Service Turnaround enabled by optimized workshop layout

• Advanced diagnostic systems like XENTRY, Skyline, and Star Diagnostics

• Digital Service Drive (DSD) for real-time updates and transparency

• Dedicated service advisors for personalized interaction

Spread across a total built-up area of 8,598 sq. ft., the facility also includes a 4,307 sq. ft. covered showroom area, reinforcing a seamless blend of service and customer engagement.

Focus on Convenience and Premium Service

Mercedes-Benz continues to elevate its after-sales experience with a host of customer-focused services at the Margao facility:

• Periodic maintenance and general repairs

• Advanced diagnostics and genuine parts replacement

• Digital job card creation and service consultation

• Pick-up and drop services for added convenience

• Warranty and goodwill support as per brand guidelines

Highly trained, Mercedes-Benz certified technicians ensure that every vehicle receives the highest level of care.

Leadership Commentary

Speaking on the expansion, Shekhar Bhide, Vice President – Customer Services, Mercedes-Benz India, said that Goa represents a fast-growing luxury market with rising customer expectations. He emphasized that the new facility will deliver a more refined, personalized, and convenient ownership experience, reflecting the brand’s core values of trust and excellence.

Aakash Khaunte, Director, Counto Motors, added that the Margao facility strengthens their presence in Goa while bringing premium services closer to customers in South Goa, in line with global Mercedes-Benz standards.

Aggressive Expansion Plans for 2026

Mercedes-Benz India is on an aggressive growth trajectory and has outlined ambitious plans for the year:

• 12 new product launches in 2026

• 20 new dealership inaugurations across India

This expansion aligns with the brand’s strategy of deepening its presence in emerging luxury markets while enhancing customer touchpoints nationwide.

Strengthening the Luxury Ecosystem in India

With over 140 luxury touchpoints across 50+ cities, Mercedes-Benz continues to lead India’s luxury car segment. The addition of the Margao facility further strengthens its service network and underscores its commitment to delivering premium customer experiences closer to home.