Maruti Suzuki today announced that it has crossed the 25 Lakh units sales milestone for its iconic Swift. Reigning over Indian roads for more than 16 years, India’s favorite hatchback Swift’s success has been nothing short of phenomenal. India’s No. 1 selling car of 2020-21 has transcended its own records by clocking cumulative sales of 2.5 million units.
The Maruti Suzuki Swift was launched in India on 25 May 2005 with the familiar 1.3-litre SOHC 16-valve G13BB petrol engine seen in Maruti Esteem. Later, in early 2007, Maruti introduced the Swift with a Fiat-sourced 1.3-litre Fiat's DDiS turbodiesel engine. In 2010, due to the new BS-IV emission norms, Maruti replaced the 1.3-litre petrol engine with the more modern 1.2-litre DOHC (later model has VVT) K12M engine.
Democratizing the sporty hatchback segment back in 2005, Maruti Suzuki Swift has been an icon with its cult fandom. With its performance, stunning looks, and feature-loaded characteristics, Maruti Suzuki Swift has been the driver’s delight for more than three generations now. It is the only car to have won the prestigious ICOTY award thrice.
Speaking on the success of Swift, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “. With its launch in 2005, Swift heralded the start of the premium hatchback segment in India. The most awarded premium hatchback in the country, Maruti Suzuki Swift is the only car to win the prestigious ICOTY awards for all three generations. Every generation of Maruti Suzuki Swift has been India’s favorite and has won the hearts of over 2.5 million Swift lovers. The No. 1 selling car of FY20-21, the sporty Swift has created a glorious legacy with its scintillating looks and power packed performance.”
He added, “Swift is not a car, it is a feeling, an emotion, and a refreshing new thought process that challenged many notions around hatchbacks. This success is a testament to the love of customers and critics for Brand Swift. With more than 52% customers below the age of 35 years, Swift has been constantly refreshed to match the changing aspirations of its evolving young customers We wouldn’t have achieved this remarkable milestone without the unceasing support from our customers.”
The recently launched, Maruti Suzuki Swift 2021, is packed with K-Series 1.2L Dual Jet Dual VVT Engine with Idle Start-Stop, honeycomb mesh grille, the Swift 2021 is peppy and fun to drive. Available in both Manual and Auto Gear Shift transmission, Swift offers best-in-class fuel efficiency of 23.20 km/l in MT and 23.76 km/l in AGS variants. Swift continues to be a great value for money car and has been able to top the sales chart in the Indian sub-continent for a while now.