Tata Motors has announced that effective 8th May, it will increase prices of its passenger vehicles, averaging 1.8%, depending on the variant and model. It shall also extend price protection for customers who have booked vehicles on or before 7th May.
Tata Motors has committed to offering protection from the price increase to customers who have booked Tata passenger vehicles on or before 7th May. For the wellbeing of its business and supporting ecosystem, the Company had recently announced that it has set in motion a comprehensive ‘Business Agility Plan’ to protect and serve the interests of its customers, dealers, and suppliers.
According to Mr. Shailesh Chandra, President – Passenger Vehicles Business, “Increase in prices of commodities, such as steel and precious metals, necessitates us to pass on a part of it through the increase in the price of our products. Keeping in mind the interest of customers who have booked cars already, we are offering price protection for all bookings done till date (on or before 7th May 2021). This price increase will be effective for bookings made thereafter (effective 8 May 2021). Our ‘New Forever’ product range continues to witness strong acceptance in the market and we are thankful to our customers for their continued trust in the brand.”