‘UV’ology – Segment back in action
SUVs & MUVs have picked up pace again and are driving the growth story for the industry this year. The segment has grown a whopping 98% YoY; whereas the overall Auto Industry grew 11%. Significant volumes were added from the offerings of two biggest OEMs of the subcontinent – Maruti (Brezza) & Hyundai (Creta). Surprising is Brezza’s volumes with only Diesel offering as of now! See how the segment has grown –
Maruti Launched Vitara Brezza in March this year and from the Launch till now company has seen the tremendous success for its first Sub 4 meter SUV. It has become one of the most successful launches – Maruti Suzuki’s first compact SUV has been the best-selling utility vehicle in the first five months of this financial year.
Maruti Suzuki sold 41,484 units of the Vitara Brezza during the April-August duration to grab the Top position in utility vehicle segment.
Only available in diesel so far, whereas others available SUVs which are in competition has both of the Engine options. Creta comes with both engine options, despite the fact that reaching to top position with only diesel engine is really a good job, as we also have seen the shift in diesel and petrol figures due to Market sentiment and Strictness over Diesel Norms, if we analyse its goes against the Brezza, however, Maruti Suzuki is also planning to launch a petrol engine in Brezza to further strengthen its top Position. Also an AMT version is planned shortly.
With sale of 39,088 units Creta has got the 2nd Place, following Innova Crysta (the third best-seller with 35693 Nos). Mahindra sold 22,673 Boleros, this all-time best selling SUV lost numbers from rising competition in this segment and settled on 4th position this time. Let’s see how launch of Bolero power plus will bring additional Numbers to Mahindra?
However, Ford Managed to sell good number of EcoSport and sold 21, 564 units of the EcoSport during April-August 2016, and another Mahindra SUV sealed the sixth position with sales figures of 19,354 units. Statistics is as mentioned: