Toyota Kirloskar Motor has officially entered India's electric vehicle market with the launch of the Urban Cruiser Ebella — its maiden battery-electric vehicle — priced at an introductory ₹23.60 lakh (ex-showroom). The Ebella E3 is positioned as the most feature-loaded variant in the lineup. Toyota is expected to announce prices of the lower E1 and E2 variants separately, which will play a crucial role in deciding how competitive the model becomes against rivals in the mass-