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2021: A Pivotal Year for EVs! [Global Perspective]

Visualize this situation in the Automobile Industry.

There will be no vehicle emissions.

No polluting cars, trucks, and buses.

And all dealerships will sell only EVs.

Well, it may not happen totally like that.

But come 2025, and expect the Global Automobile Industry to look a lot closer to this possibility.

All the Automakers are working themselves very hard to electrify their lineups and releasing teasers of their ICE less (Internal Combustion Energy Less) vehicles.

2021 could well be a Pivotal Year in that journey for EVs.

In 2021, In Leading markets, EVs sales have risen to 2.5% vis-a-vis 1.9% last year.

In 2021, globally there could well be a deluge of new models in EV: 30 EVs from 21 brands – it was 17 models in 2020, as per online car shopping site Edmunds.

As per Stephanie Brinley, an Industry expert at HIS Markit, a larger lineup of affordable EVs could change the global attitude towards EVs, which are emission-free.

However more would need to be still done by the Automajors to convince the customers on why EV is the smarter choice! "Cost is still a factor and range anxiety will be partly addressed by education," Brinley told ABC News. "There's no reason a consumer can't adjust to an electric vehicle."

Here is a glimpse of what the major Automajors are doing on EV in their portfolio :

Jaguar Land Rover

The Tata Motors-owned British Company is the latest to commit to an EV future.

Jaguar will become an “all-electric luxury brand” by 2025 and realize its unique potential, it announced on Feb 15.

Expect Future Jaguar models to be built on “Pure Electric Architecture” only, company sources said. Currently, The i–PACE: stylish/futuristic SUV, is the only EV manufactured by it. It clogged sales of 7,807 units in 2020.

In 2024, there will be launched an All-Electric Land Rover Model: which will, in the next five years, be followed by more variants. By 2030, nearly 60% of Land Rovers sold could be on the EV platform. The company has set an ambitious goal of zero net carbon emissions across its products, operations, and even its supply chain, by 2039.

Ford Motor Company

The Automaker’s new, splashy Mustang Mach – E SUV has been very well received, with even Tesla Owners exchanging their Tesla for the Ford EV. The next launch is likely to be the F-150 pickup truck, on the EV platform, in early 2022.

While Ford’s rollout in the USA has been slower, compared to the competition, in Europe, by 2030, its entire vehicle lineup will be on the EV Platform. Ford has pledged to spend $1 billion at its Cologne, Germany factory, as a base for electric vehicle production.

By 2030, Two-Thirds of Ford’s commercial vehicle sales are expected to be EV or plug-in hybrids. Ford’s new partnership with Volkswagen will help the company achieving its EV plans.

"Our announcement today to transform our Cologne facility, the home of our operations in Germany for 90 years, is one of the most significant Ford has made in over a generation. It underlines our commitment to Europe and a modern future with electric vehicles at the heart of our strategy for growth," Ford of Europe President Stuart Rowley said in a statement.

Recently, Ford doubled its investment in electric vehicles to $22 billion by the end of 2025. Elected Governments in Europe have been very aggressively regulating tailpipe emissions. And to meet the new emission norms and avoid costly penalties and fines, petroleum-powered cars and trucks are being increasingly phased out for EVs by the Automajors.

Bentley Motors

Very soon, we could see the formidable, mighty W12 and V8 engines, that power Bentley's pricey sedans, grand tourers, and SUVs, become part of Automobile legend

The first All-Electric Bentley Vehicle will debut in 2025, the company had announced in November 2020. And by 2030, every vehicle assembled at its Crew, U.K factory will be battery-electric.

Adrian Hallmark, Bentley's CEO, acknowledged the company's bold move, calling it a "profound change in the industry." "It's really a transformation of business," he told reporters. "There is a demand for a Bentley EV." Bentley's EXP 100 GT concept car can reveal additional clues on the company's future plans.

The svelte, radically-looking grand tourer is incorporated with sustainable materials and is programmed with autonomous electric driving technology. The EXP 100 GT can accelerate from 0 to 600 mph in 2.5 seconds, propelled by its battery-electric powertrain, as per Bentley sources.

General Motors

The auto major has targeted that by end of 2025, 40% of its US models will be battery EVs. And by 2035, the majority of GMs sold will be on the EV platform. However, it will discontinue ICE, yet.

Its large, masculine pick-up trucks have had consistent consumer demand and also been reliable revenue generators, demand shooting up especially in the spring and summer seasons. And the anticipation for GM's reborn all-electric Hummer, since its debut in October 2020, continues to see interest picking up for its 2022 model year.

The company generated a lot of interest for its all-electric Cadillac Lyriq with entertaining Super Bowl ads.

GM’s small Bolt hatchback too got redesigned and another model the Bolt EUV (Electric Utility Vehicle) alongside it for 2022 launch. Since its market launch in 2017, Bolt EUV has topped 100000 sales.

30 new EVs are to launched globally by 2025, as per GMs road map.

Other EVs

Audi has recently introduced its 2022 e-Tron GT and RS e-tron GT: high-performance cars that generate a maximum power of 522 hp and 637 hp respectively.

Volkswagen's new compact ID.4 will be a serious challenger to the top-selling Tesla Model 3.

And All-electric automaker Rivian has been testing its R1T truck in Arizona's desert; the truck has a range of 300+ miles on a full charge.

There is also the Lordstown Endurance, which will be competing in the grueling San Felipe 250 desert race this April in Baja, California.

The slew of EVs hitting the market could upend the industry, IHS Markit's Brinley noted.

"Consumers' willingness to consider EVs will change as products get better," she added.


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