Analysis – Motorcycle Sales
Over 9.5 Lakh Motorcycles are sold in India every month. While Motorcycles have predominantly been the bigger volume player for Two-Wheeler OEMs; Scooters have caught the fancy of Indian Consumer really well and are giving tough fight to the Motorcycle prospects. Hero’s fortunes in the subcontinent has been laid by the tremendous performance of its Motorcycle offerings.
While we present the report for the current Financial Year, do find the categorization of the segments done for clarity:
Commuter / Economy Segment : Includes the entry level 100cc offerings from the respective OEMs
Executive / Premium Commuter Segment : Higher priced 100cc/125cc along with entry level 150cc Motorcycles have been included
Premium / Sports / Performance Segment : High-end 150cc and above
A look at the Top Performers Segment-wise:
Executive Segment is the biggest player amongst all and Hero is the clear leader in this segment with whopping 67% Market Share. Splendor, Passion & Glamour from Hero Moto Corp stand first, second and third in the ranking table. Bajaj’s Vikrant had a promising start, but yet to catch up in terms of numbers. Shine & Dream Neo which were once strong contenders to Hero’s offerings have gradually fizzled out of the race and Honda is currently finding extremely difficult to push these brands in the market.
Economy Segment is dominated by 2 products – Hero’s CD Dawn & Bajaj’s CT100. The volumes speak for itself for these models. Platina did extremely well at its launch; however Bajaj wasn’t able to milk the segment to its potential (maybe due to low focus?)
While we have one of the highest number of models in the Premium segment – volumes aren’t as high. Though the overall numbers have increased over the years; we still feel this segment should grow to much higher levels. It is also one of the fastest (& most profitable) segment currently! Royal Enfield have scripted their growth story through the segment and the growth looks sustainable as of now. Also to be mentioned is Pulsar’s dominance in the category – and has helped Bajaj to emerge as one of the most profitable OEMs.
Special mention on Hero’s Performance – Hero’s offerings have dominated the list in Commuter & Executive segments; but has a shameful plight in Premium category. Though the OEM has showcased a long list of products in the category at the Auto Expo – It’ll have a lot to catch upto in coming times.