AUTO PUNDITZ
  • Team Auto Punditz

Audi India launches 3 electric SUVs - the e-tron 50, e-tron 55 and e-tron Sportback 55!

Audi, the German luxury car manufacturer, today made a giant leap in its journey of electric mobility with the launch of 3 electric SUVs - the e-tron 50, e-tron 55 and e-tron Sportback 55. The prices range from ₹99.99 Lakhs for e-tron 50, ₹1.16 cr for e-tron 55 and ₹1.17 cr for e-tron Sportback 55.

Commenting on the launch, Mr. Balbir Singh Dhillon, Head of Audi India, said, “Today is a big day for us as we launch the e-tron brand in India. Under the e-tron brand – we are launching not one, but three electric SUVs that begin our electrification journey. The Audi e-tron 50, the Audi e-tron 55, and the Audi e-tron Sportback 55 are the perfect confluence of luxury, zero emissions, performance and everyday usability. With the three offerings, we have a proposition for every type of EV customer in the small but growing luxury SUV space. To ease the transition to electric mobility – we are offering several benefits and packages including after-sales, charging and ownership. To take it a step forward, we are also offering a best-in-class 3 year buyback. This is just the start of Audi India’s electric journey and you will hear from us very, very shortly on our next EV offering.”

Mr. Dhillon further added, “Globally, the Audi e-tron and Audi e-tron Sportback continue to be the top-selling electric SUVs. There is a clear road map towards sustainable mobility and as Audi India; we are committed to developing an EV ecosystem. We have agreements in place that cover aspects, right from setting up charging infrastructure to end-of-life battery recycling. The future is electric and Audi India is ready for it.”


Performance

  • Electric motors at the front and rear produce a combined power of 300kW on the Audi e-tron 55 and Audi e-tron Sportback 55, and 230kW on the Audi e-tron 50

  • e-tron 55 and e-tron 55 Sportback accelerate from 0 to 100 kmph in a quick 5.7 seconds, while the e-tron 50 boasts a 6.8 second 0 to 100 kmph time

  • Fully variable quattro drive precisely balances power between the four wheels for maximum traction

  • Progressive steering offers reduced effort at low speeds and confidence at high speeds

  • Adaptive air suspension with adjustable ride height

  • Audi Drive Select allows the driver to alter the e-tron’s character at the touch of a button

Efficiency

  • e-tron 55 and e-tron 55 Sportback feature 95kWh lithium-ion battery that enables a 359-484km range (WLTP); e-tron 50 features a 71kWh lithium-ion battery with 264-379km range (WLTP)

  • Best-in-class charging options - 11kW AC and up to 150kW DC

  • Charging flaps uniquely positioned on both sides enable flexibility in parking

  • Clever recuperation technology allows the e-tron to recover energy on deceleration. 3 levels of recuperation can be manually adjusted using shift paddles

  • The thermal management system keeps the battery at an optimal temperature

Safety

  • High voltage battery sits in an enclosed frame for maximum protection in an impact. Aluminum plate at the base protects against damage from stone chips

  • 8 airbags to protect occupants in the unfortunate event of an accident

  • Seat belt buckles illuminate for quick access

  • Pre-sense Basic initiates preventive protection measures in the event of emergency braking or handling on the limit. The system will tighten seat belts, optimizes seat position, and closes windows and sunroof

  • External speakers generate a unique sound to alert pedestrians of the e-tron’s presence

Features

  • Digital Matrix LED headlights and feature 5 pre-set animated projection modes during entry and exit

  • Panoramic glass roof

  • Gesture controlled boot lid for easy access to the luggage area

  • 31.24 cm fully digital Audi Virtual Cockpit

  • Head-up Display function

  • MMI Navigation Plus with MMI Touch

  • 16 speaker, 705 W, Bang and Olufsen audio system with 3D Surround sound

  • Contour and Ambient Lighting package with 30 colour options

  • Audi Phone Box with Wireless Charging

  • Breathe easy with the Air Quality package that also includes 2 distinct fragrances

  • 4-zone climate control

  • 360-degree camera with customisable views

e-tron Hub & Digitalization

  • The e-tron hub is a special tab available on the Audi Connect app that guides on a range of functions and features of Audi e-tron.

  • Audi e-tron Hub is available on myAudi Connect application and audi.in

  • Ease of purchase - Submit a survey request for your home or o­ffice using the Audi Mobility Check under e-tron Hub to help locate the best location for your charger

  • Saving calculator - Quantify car’s environmental impact with this tool

  • Range calculator - Plan trips with the range calculator

  • Charging network - Get help locating the nearest charging stations

  • Charging time calculator - Get an accurate estimate on the time required to charge the car based on the capacity of the charger available


Charging benefits

  • Audi e-tron 50, Audi e-tron 55 and Audi e-tron Sportback 55 customers, for the year 2021, to receive a complimentary wall box AC charger in addition to the 11kW charger that comes standard with the car – a segment-first offering

  • Early bird customers can avail of complimentary charging through 2021 at any Audi India dealership that is equipped with the charging facility

  • Key Audi India Dealerships will be equipped with a 50kW fast charger in a phased manner

  • Audi Dealers will offer, at cost, their charging facilities to all other brand electric car customers

  • Audi e-tron customers can easily locate all charging stations compatible on the ‘Chargers near me’ section of the ‘myAudi Connect’ app

  • In the spirit of promoting electric mobility, Audi India will open access to the ‘Chargers near me’ section of the ‘myAudi Connect’ app and Audi India website to all-electric car users in India

  • Audi e-tron 50, Audi e-tron 55 and Audi e-tron Sportback 55 - unique in segment with charging ports on both sides, allowing flexibility in terms of parking

  • Unique combination in the segment with AC charging upto 11kW and DC charging upto 150 kW for the Audi e-tron 55 and Audi e-tron Sportback 55 and AC charging upto 11 kW and DC charging upto 120 kW for the Audi e-tron 50

  • Over 100 chargers to be installed across 75 key cities in the country

  • Pan-India charging network details listed on ‘myAudiConnect’ app and Audi India website

Service Offerings

  • Designed to make the ownership experience seamless - a choice of service plans available ranging from 2 years to 5 years

  • Standard warranty of 2 years and High Voltage Battery warranty of 8 years or 160,000 KM whichever is earlier

  • Extended Warranty options available across a period of 2+2 years or 2+3 years

  • Comprehensive Service Plan covering the costs of service and periodic maintenance of brakes, suspension, and Extended Warranty are covered for either a 4 year or a 5 year period, depending on the scheme chosen by the customer

  • Best-in-class buyback upto 3 years from the date of purchase

  • Complimentary 5 year Road Side Assistance

  • Audi trained and certified manpower across the network for efficient Sales and After-sales