AUTO PUNDITZ

Body Style Sales Analysis for 2021

SUV/Crossover body style market share has reached its all-time high level of 38%!

  • The addition of products like Nissan Magnite, Renault Kiger, and Tata punch towards the lower end of the price spectrum has made the segment more lucrative for customers

  • Lack of demand for entry-level hatchback Maruti Alto was one of the reasons for the drop in hatchback segment share

  • Hatchback segment also witnessed cannibalization from low priced sub 4m SUV/crossover

  • In 2021, MUV body style overtook ever declining sedan segment in the Indian PV market

  • Drop in Maruti Dzire sales has badly impacted overall sedan segment share in the Indian PV market

Hatchback saga in a nutshell

  • Over the years - Maruti, Hyundai, and Tata established clear tripoly in the Indian hatchback market (since 1998)

  • Together they commanded over 80% market share at any given point in time

  • Other manufacturers tried but could not achieve sustainability – Chevrolet, Ford, Renault, Honda, and Fiat

  • Tata and Hyundai broke Maruti’s monopoly in the hatchback segment in 1998, with Indica and Santro, respectively

  • Still, Maruti continued its dominance in the hatchback segment

  • Hyundai took lead over Tata in 2007 after adding new hatchback product line – i10, i20, and Eon

  • In 2021, Altroz and Tiago helped Tata to make considerable in-roads into Hyundai’s hatchback territory

  • New i20 lost considerable market share in 2021 due to high prices and i10 has been selling at discounts throughout the year