Maruti Suzuki has launched the New Swift 2021 on February 24th. This launch coincided with its 15-year anniversary.
Swift Hatch is the market leader in the segment and is one of the most successful products of MSIL for the last 15 years. Swift has ruled the market as the number one selling Indian car for a very long time now. Also, the car has experienced multiple facelifts time and time again. This has ensured the interest of the customers is retained in the product and their excitement with the product never dies off.
Before we dive into the details of the New Swift, let's take a look at the major model changes in Swift over the years.
The First Generation Swift :
The swift was launched in 2005. From the very start, it was positioned as a stylish and feature-loaded car. The Indian customers loved it from the very start. The 1st Generation Swift saw many facelifts and retained its popularity.
One has to remember that swift was not only competing with other OEMs it had competition inside MSIL as well. We had the Alto, Zen and M800. Swift ensured it stood out of the crowd by stand out features. The styling was at it’s best. The curved sides, modern back and unique headlamps had helped it carve its niche.
MSIL also made sure their interiors of swift stood out. They gave it a dar grey theme which added to the sporty appeal. Swift also had the ABS and Airbags which was well appreciated during this time.
Swift stepped up the power game as well, it started off with a 1.3 Litre four-cylinder petrol engine. This was way ahead of time, whereas other hatchbacks including the one’s at MSIL had a 1-litre engine.
The game-changer move came when Fiat struck a deal with MSIL for the much-loved diesel engines. To the surprise of many the Engine was made in Fiat, but Fiat or TATA [ JV partner] couldn’t sell enough volumes of the same engine, but MSIL had hit a jack port with Swift.
The Second Generation Swift:
It was 2011 when the hatchback segment really heated up. Swift had it’s position ahead of the rest. But the onslaught was tremendous. Honda got its Jazz. Tata got its Vista, Hyundai had i10 and i20 breathing down its neck and the Global biggie VW's Polo had been launched. Not to forget Ford Figo was building strong volumes as well.
MSIL pulled another jackpot with its second-generation swift. With the stronger design, sportier look it re-established its dominance. On the inside, we saw a black interior.
On the engine front, it came both with the petrol and diesel engines. Swift along with its sibling Dzire were selling cars in a different orbit altogether. Their volumes were envied by all.
Third Generation Swift :
The third-gen Maruti Swift was introduced in early 2018. It is based on Suzuki's latest HEARTECT platform, which is claimed to be compliant with all mandatory safety regulations.
According to the carmaker, the current Swift is the safest iteration of the hatchback so far. The new Swift also gets various modern features that have helped Maruti target younger customers and increase the car's desirability. These features include projector headlamps, LED daytime running lights and gunmetal alloy wheels. Its design is clearly an evolution of the previous model's, which helps in retaining its popular brand image while simultaneously giving it a fresh new look.
On the inside, the single-tone cabin layout was retained. However, the all-black shade used here is lighter than the one in its predecessor. The third-gen model also gets increased usage of brushed silver accents and piano black inserts. The additional space, especially at the rear, has finally addressed Swift's limited legroom problem as well.
A new flat-bottom steering wheel, sporty twin-pod instrument cluster and an automatic climate control console have helped liven up the cabin ambience.
However, the biggest highlight of the new Swift's interiors is the much-awaited touchscreen infotainment system. The 7-inch unit is similar to the one seen in other Maruti cars like the Ciaz, Baleno, Vitara Brezza, Ignis, and Dzire. It comes with Android Auto, Apple CarPlay and satellite navigation.
The third-gen Swift had also got an upgrade in the powertrain department. While the 1.2-litre petrol and 1.3-litre diesel engines have been carried forward without any major changes, Maruti has added an AMT automatic gearbox option on both these engines, in addition to the standard 5-speed manual gearbox. This has been done to serve the rising demand for affordable automatic hatchbacks in the Indian market.
The car was a runaway hit again. In just over 2 months of its launch in February 2018, the new Swift managed to garner 1 lakh bookings, which is the fastest for any new car in the Indian market - a testament to the popularity and desirability of the hatchback.
While the third-gen Maruti Suzuki Swift still had its share of limitations, it ticks most of the right boxes in an average Indian buyer's requirement list. As a result, despite tightening competition from outside as well as inside the company, Swift continues to set the sales charts on fire to bring in around 20,000 unit sales every month.
The Awards Won by Swift so far:
ICOTY (Indian Car Of The Year) - 2019, 2012 & 2006
Autoportal India ‘Car Of The Year 2019’
Exhibit Magazine, Compact Hatchback Of The Year 2019
AutoX - The Best Car Of 2018
BBC Top Gear Magazine, Small Car of the Year, 2011
Car of the Year Award by Overdrive, 2011
Auto Junction, The Auto Awards 2011, Hatchback Car of the Year
NDTV Car Of The Year & CNB Viewers’ Choice Car Of The Year, 2006
The New Swift 2021
What are the Hi-5’s which will make you happy 😊
#) Swift as a brand has one of the highest resale value. To this add great service network & after-sales service.
#) Upgraded Safety features from the basic trim is a thumbs up.
#) Cruise Control, Climate Control, LED and Infotainment system are impressive.
#) Efficient and powerful Petrol. Smooth AMT
#) Better Space on the inside and a Continued sporty look on the outside.
What are the not so, Hi-5’s which may not bring a smile to your face :
#) NO diesel option
#) Few features missing on the Z trim also, which you would expect at the price range. [rear ac, smaller spare tyre, rear disc]
#) Not the best premium interiors
#) Price increase is not in the best taste, since the top end leaves you comparing with many other cars with more features and also tempts you to move up to other segments
#) NO AT option. It’s an AMT
Product Trims & Price:
The ZXI+ comes with the option of choosing dual-tone. This means you can have Red with Black roof / White with Black & Blue with a White roof.
Apart from this, you have six colour options:
Pearl Arctic White
Pearl Midnight Blue
Solid Fire Red
Metallic Magma Grey
Metallic Silky Silver
Pearl Metallic Lucent Orange
The new 2021 swift continues to have the hexagonal grille in the front. In addition, we see a Chrome strip that runs across the grille. The sweptback headlamps are retained in their angular form.
The headlamps continue to host the LED DRLs and LED headlights in projectors. Similar to the earlier swift, these are available only in the Z+trims. This means if you buy the Z or lower VXI tri you will not have these. The fog lamps continue to add to its beauty in the black background.
On the rear, we have the LED tail maps cluster which houses the Indicators and reverse lights. We can see unlike the Ertiga or other cars, here the chrome is kept to a minimum level.
The Suzuki S logo on the rear stands out alone along with the swift logo. The dual-tone rooftop is encouraging. It adds to the overall styling of the car. Here again, the dual roof option is available with Z+ variants.
The Swift comes with the new Heartect platform which MSIL has been promoting aggressively over the past few launches. The platform helps to not only be light but is also strong. The build quality on the outside is good. On the sides, the swift continues to look neat. MSIL doesn’t try to put out the shoulder lines.
The black ORVMs compliment the dual-tone roof. The, i-create platform gives you a host of options: you can have a complimenting coloured skirt, add side beadings etc. One can go to a great extends to customise the car as per their individual liking.
The Z+ variant gets the 15-inch dual-tone alloy. The alloy is precision cut with 10 spokes. The other variants get the rims like any other car in this segment.