Force Motors India was able to dispatch 1,397 units of its Trax Cruiser and Gama models in FY2020 with a YoY degrowth of -39.3%.
Force Motors presence in the passenger vehicle market is primarily due to the Trax marque. It did try to make an impact in the PV segment via Force One SUV; but it failed. Trax has been in the Indian market for quite a while and has been extremely popular in upcountry markets as a ‘people-mover’ taxis. The Trax series are of simple and durable construction and is suited for the severe conditions found in the Indian countryside. Trax nameplate has a series of Multi Utility vehicles under ‘Cruiser’ sub-brand (used as taxis) and also offers a SUV version called ‘Gama’ for private buyers. Trax has been Force Motors second bestseller (after Traveller) and is now being launched in a BS6 avatar –
2020 Force Motors Trax Cruiser BS6 will have the updated version of the 2.6 Ltr diesel engine and shall be delivering a power of 90 BHP and 250 Nm torque. Trax can hold upto 13 passengers in the LWB versions and thus is extremely popular as taxis in countryside. Force Motors has been able to sell 9,464 units of Trax and Gama in the past 4 Financial Years –
Around 1,397 units of Trax Cruiser & Gama was sold in FY2020 and the YoY sales fell a hefty -39.3%. Force Motors too was heavily affected by the BS6 transition and hence the drop.
The yearly average sales of Trax marque is ~2,500 units for Trax motors and the model has no direct competition in the Indian market as of now.
Also find the Trax Cruiser & Gama volumes mentioned separately for reference –
