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From ‘Fluidic’ to ‘Kinetic’

Ford India today officially launched their Fiesta Ti-VCT and TDCi sedans in India. The company has priced the car at Rs 8.23 lakh for the base variant (petrol) and Rs 9.27 lakh for the base variant (diesel). The All-New Ford Fiesta is all set to engage and elevate customers with its eye-catching KINETIC design, first-in-segment features and intuitive in-cabin technology for communication on the move.

The C-segment would currently be the most exciting segment in the Indian Auto Industry. Customers are accepting the new offerings with open hands. Recently VW Vento overthrew Honda City as the best selling premium sedan, within months the leadership position was overhauled by the new fluidic Hyundai Verna. This symbolizes the openness & acceptance of the Indian consumer in terms of design. The new offering by Ford promises uniqueness in design, sophistication in technology and class-leading fuel efficiency.

Ford always had the DNA of addictive driving and have been touted to be the best ‘Driver’ cars. The same was appreciated in Ford’s Figo and has turned around Ford India’s fortune within the last one year. Figo evolved as a strong competitor in the hatchback market due to its generous in-car space, excellent drivability and coupled with an unbelievable price. Ford expects to crack the same with the all new Fiesta.

Ford has also started a new trend of personalization with Fiesta. I see an excellent opportunity of increasing sales in Accessories. The simple but apt additions of Leather Mounted Steering Wheel, Leather Gear Knob, Sporty Pedals, Side Graphics, Illuminated Scuff Plates, etc will not only add to the aesthetics of the car but also to the overall business per car.

One of the tabloids had mentioned that “Ford has taken the game to a whole new level” pointing to the New Fiesta. And I second the point.


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