Drone shows are increasingly becoming a tool for gathering attention. Individuals and Companies too are using this modus operandi to grab attention. Genesis too is not immune to this trend.
Recently, Genesis – a Hyundai-owned car brand, marked its entrance into China by using 3281 drones to display its logo and advertise itself over the Shanghai skies on 29 March.
It also set a new Guinness World Record for the Most Unmanned Aerial Vehicles in the air, at the same time.
This was a huge improvement over the previous record of 3,051 drones flown in September 2020 by Shenzhen Damoda Intelligent Control Technology. And the previous record-holder was 2,200 drones flown in Russia. They had beaten Intel, which had flown 2,066 drones over Folsom, California in July 2018.
Flying so many drones requires excellent choreography software that also coordinates for forming intricate shape patterns while avoiding collisions. These are all finally publicity stunts and surely, there the record of Genesis will be challenged and broken soon, possibly. These stunts also reveal how much the drone shows have evolved and how far the companies can compete with each other as they put on their robotic extravaganza.