AUTO PUNDITZ

Indian Automobile Export Performance – FY14-15

FY 2014-2015 remained flat in terms of Car Exports. Exports have taken a standstill in previous financial year and could garner a minuscule growth of 4%. The positive point was many OEM’s jumped into the export bandwagon and started off full-fledged exports from their plants. Notable OEM’s were GM, VW, Honda & Ford who tried to offset the local slump by exporting their models to similar markets worldwide – this not only enabled them to leverage on the manufacturing capacity, but also benefit from the low production cost the country has to offer.

Look at the OEM’s Rank basis their exports last FY –

Hyundai experienced a de-growth of around 18% in exports – this is the second year in succession where it saw a fall in export volumes (Find FY13-14 data here). However, it was way ahead than its rival Maruti and retained its numero uno slot. Maruti was able to snatch back its second position from Nissan and grew respectable 20%. The OEM’s focus back on exports is a positive sign and looks promising for the future as well. Nissan grew marginally and posted 3% growth in exports.

We have been able to collate brand wise export data for these OEM’s:

Do note that the brands such as Ecosport, Ciaz, City, Ertiga, Celerio, Grand i10, Xcent which were made specifically for India and had their global launch in the sub-continent – is finding acceptance worldwide. It is an encouraging trend where the OEM’s would be designing cars for India, manufacture in India and supply across the world! This is how India would become an Export super power and we’ll able to see ‘Make in India’ concept touching newer heights!

Top 10 Export Models: