Cars that made an impact in Mar’14
Datsun GO: 2068 offtake in the first month of the launch. With high-impact ads the hatchback is getting the right attention. Will it embark the comeback of Datsun? Only time will tell.
Maruti Celerio: Is it an AMT revolution? The initial numbers are positive and has surely caught the attention of Indian buyers on cost effective Automatic Transmission. Find here an interesting insight –
Honda City: The response for the sedan has been hands down stupendous. The long wait for the Japanese major has turned be extremely fruitful and currently seems unstoppable. 9,518 units offtake in one month is just AWESOME!
Nissan Terrano: Has given significant boost to Nissan – however the gap still persists in comparison to Duster. Wholesale of 3075 units in Mar’14 has been encouraging.
Mahindra XUV500: Time and again the carline has made headlines – for the right reasons in Mar’14. 3525 units signifies the potential still available with the brand.
Mahindra Scorpio: India’s best selling SUV is not an easy tag in today’s scenario and Scorpio has earned it quite respectably. M&M sold over 50,900 units of Scorpio in FY14 which is more than the French carmakers Duster (46,700) & Ford’s Ecosport (45,000).
Hyundai Xcent: Seeing the huge response Grand i10 garnered in the market and with the aggressive pricing – Hyundai has surely launched a winner! Not sure on how it would affect Amaze / Dzire, but the segment is surely gonna grow leaps and bounds.
We have the Tata’s Zest & Bolt in the pipeline. Also we expect positive outlook from the General Elections. It is now that the Automotive Industry should start the growth and we expect that to happen gradually – April still is a concerning month for the industry.