July 2021 Car Sales – Snapshot
Around 2,94,330 passenger cars were sold in the Indian market for July 2021. The sales shot up by 48.9 percent YoY and 15.2 percent MoM. The OEMs were able to streamline supply before the festive season and the dispatches have happened accordingly.
After the second wave of covid and lockdown across the country, there was a pent-up demand for passenger vehicles. The dealership stock levels were also low as many OEMs had plant maintenance shutdowns in parts of May'21. The production was ramped up significantly in July 2021 to serve the pent-up requirement and also prepare for the upcoming festivities. August marks the beginning of the festive season with Onam (biggest festival in Kerala) and Varamahakshmi (celebrated in parts of South India). The festivities will continue with Ganesha Chaturthi in Sep'21 and so on. This has led to adequate stocking levels across the channel.
Maruti Suzuki recorded the highest drop in Market Share YoY and the volumes increased by 36.8 percent in July’21 v/s July’20. Do note that the Industry registered a YoY increase of 48.9 percent.
Hyundai India sales increased 25.8 percent YoY and 18.6 percent MoM. Hyundai's Market Share dropped to 16.3 percent in July 2021 against 19.3 percent in July 2020.
Tata continues to perform well (source) and its volumes more than doubled in July 2021 v/s July 2020. The Indian OEM touching 30k volumes highlight the growth trajectory Tata is currently in. Tata has been able to stabilize at the No.3 position and is now maintaining a significant lead over Mahindra/Kia. Tata will now be vouching to lessen the gap with Hyundai post the launch of the upcoming HBX mini SUV.
Mahindra retained the fourth rank and sales increased over 90 percent YoY and 25 percent MoM.
Kia India volumes grew 76.6 percent in July 2021 over July 2020 and was placed at the fifth spot in the ranking table. The Korean automaker is not able to scale up volumes the way Tata / Maruti has been able to do it.
Toyota overtook the likes of Renault, Ford, and Honda to place itself in the sixth spot and was primarily helped by supply constraints being addressed. Innova alone contributed to over 46 percent of Toyota's sales in July 2021!
Renault sold 9,787 units of its cars in July 2021 compared to 6,422 units in the same period last year. The majority of sales for Renault come from Kwid, Triber, and Kiger.
Honda could manage sales of just 6,055 units in July 2021. The Japanese OEM is planning to launch the facelift of Amaze soon and may get the required boost in sales. The New City has also been supporting well to the OEM and contributed near to 60 percent of the OEM's sales in July 2021.
MG sold 3,558 units in June 2021 compared to 2,012 units in June 2020. MG is now gearing up for the launch of its Creta-rivalling Mid-SUV, Astor soon.
Magnite recorded its all-time highest monthly volume in July 2021 and crossed 4k units for the first time since launch! Backed by Magnite's success; Nissan sold 4,251 units in July 2021, compared to a dismal 782 units in July 2020, and helped the OEM record the highest YoY growth last month.
MG volumes more than doubled in July 2021 over July 2020 and gained 0.4 percent Market Share as well. MG is now aggressively preparing for the launch of Creta / Seltos competitor (MG Astor).
Ford slipped to the 11th position and was the only OEM to record YoY degrowth in July 2021.
Škoda, VW, & FCA ranked 12th, 13th, and 14th respectively. Škoda India July 2021 sales shoot up 234% YoY backed by the successful launch of Kushaq! Do note that Škoda crossed the 3k sales figure after 108 months / 9 years!
Citroen C5 Aircross sales seem to have stalled at ~40 units and hasn't been able to pick traction post the second wave.
Market Share Graph for July 2021 –