The Fifth-generation Sportage was revealed today and highlights the sleek yet muscular and modern exterior design. A panoramic curved display forms the nucleus of the Sportage’s bold and sophisticated cabin. Kia’s acclaimed ‘Opposites United’ design philosophy at the heart of Sportage’s appearance.
Kia Corporation has revealed the official images of the all-new Sportage. The exterior showcases tense and crisp lines ripple along the refined body, amplifying dramatic styling tensions. At the same time, clean but muscular surfaces join forces with intricate graphics to give the SUV a dynamic and assertive road presence. On the inside, space has been created that is truly state-of-the-art, fusing high-tech sensibilities into contemporary style.
“Reinventing the Sportage gave our talented design teams a tremendous opportunity to do something new; to take inspiration from the recent brand relaunch and introduction of EV6 to inspire customers through modern and innovative SUV design. With the all-new Sportage, we didn’t simply want to take one step forward but instead move on to a different level in the SUV class,” commented Karim Habib, Senior Vice President and Head of Global Design Center.
“When you see the all-new Sportage in person, with its sleek but powerfully dynamic stance, and when you sit inside the detailed-oriented cabin with its beautifully detailed interior and first-class materials, you’ll see we have achieved those goals and set new benchmarks. In the all-new Sportage, we believe you can see the future of our brand and our products.”
Revealed earlier this year, Kia’s new design philosophy – Opposites United – is at the core of the all-new Sportage. The principles of Opposites United will influence all future Kia designs, giving them the same basic DNA. The philosophy strengthens the connection between design and Kia’s new brand direction, ‘Movement that inspires’.
Opposites United is formed of five pillars: Joy for Reason, Power to Progress, Technology for Life, Tension for Serenity, and Bold for Nature. The last pillar – Bold for Nature – has profoundly influenced the design creation of the all-new Sportage, embodying the natural world and creating a design identity that takes a daring, emotional, modern but organic form.
The all-new Sportage is the result of a collaborative effort between Kia’s main global design network in Korea, Germany, the US, and China.
The front of the all-new Sportage has the elongated grille that links Kia’s signature Tiger Nose grille – that acts as the visual focal point of the car – to the boomerang-shaped DRLs (daytime running lamps).
The side profile of the all-new Sportage with taut lines cutting across pure, clean but refined body surfaces that seamlessly blends the contrasting volumes together. Representing a first for the Sportage range, a black roof – a different color paint option to the vehicle’s body – is now available with the new model and highlights the dynamic C-pillar that encompasses a deconstructed look. The addition of a chrome beltline kicks up onto the rear of the all-new Sportage and into the D-pillar with the rear spoiler further adds to the sporting pedigree of the car.
At the rear, the all-new Sportage maintains its strong road presence with its powerful broad shoulders. The muscular swooping fastback flows into the rear lamps, forming the outline of the rear lamp graphic and the main section of the tailgate. The razor rear lamps are connected by a slim horizontal design, giving the all-new Sportage a wide impression from the back.
The interior of the all-new Sportage offers an integrated curved display with a crush touchscreen pad and finely detailed air vents. The curved display sweeps across the front of the Sportage, giving the cockpit width and depth. Like the air passing through it, the three-dimensional air vents flow within the integrated curved display.
The high-tech touchscreen pad along with the advanced integrated controller act as the nerve center for driver and passenger connectivity. Both systems have been created to be easy-to-use, highly intuitive, and soft to touch. The center console is finished with a high-end gloss, the console provides storage, operating system configuration, cupholders, and soft-touch switches, the latter sitting on a raised profile alongside the shift-by-wire transmission dial.
Due for the global market launch later this year, more information on the all-new Sportage will be made available in due course.