The All-electric Kia EV6 and Kia’s new design philosophy!
Kia Corporation has today revealed the first images of the exterior and interior design of EV6, its first dedicated battery electric vehicle (BEV), ahead of the car’s world premiere in March.
EV6 was designed under the brand’s new design philosophy ‘Opposites United’, which takes inspiration from the contrasts found in nature and humanity. Boasting a distinctive crossover-inspired design and based on the brand’s new Electric-Global Modular Platform (E-GMP), EV6 is Kia’s first dedicated BEV to be influenced by the new design philosophy, which embodies Kia’s shifting focus towards electrification.
“EV6, as the first dedicated Kia EV, is a showcase of human-centred, progressive design and electrified power. We strongly believe EV6 is a compelling and relevant model for the new EV market,” said Karim Habib, Senior Vice President and Head of Global Design Center. “With EV6 we aimed to create a distinctive, impactful design by using a combination of sophisticated, high-tech features on pure and rich volumes, while providing a unique space as a futuristic EV.”
Exterior design: a future-oriented EV design
At the front of the car, there is ‘Digital Tiger Face’, a design progression evoking the spirit of Kia’s ‘Tiger Nose Grille’ for the electrified era. The design of the lamps also includes a ‘sequential’ dynamic light pattern. Below this, a low air intake visually widens the front of the car. Part of the optimisation of airflow from the front, the air is channelled through and under the car’s flat floor for optimum aerodynamics.
The side profile displays a crossover-inspired design aesthetic, a swept-back windshield, and bold rear haunches. A character line runs along the bottom of the doors curving upwards towards the rear wheel arches.
The rear displays a sloping rear C-pillar with an integrated black glossy insert. Above this sits a roof spoiler that channels air downwards towards a raised lower spoiler which sits atop the car’s unique rear light cluster.
EV6 is the result of a collaborative effort between all three studios in Kia’s global design network in Namyang (Korea), Frankfurt (Germany), and Irvine (California, US)
Interior design: a modern and spacious interior for the EV era
The interior design is liberated by Kia’s dedicated E-GMP platform, which offers increased space compared to previous Kia EVs based on existing model architecture. EV6’s interior design profiles an innovative use of space, creating a unique spatial and driving experience.
One of the most striking elements of the new interior is a seamless high-tech curved high-definition audiovisual and navigation (AVN) screen. Extending from the steering wheel across to the centre of the car, it displays an instrument cluster in front of the driver, and infotainment and navigation above the center console.
Underneath the AVN screen, passengers control HVAC (heating, ventilation and air conditioning) settings by using haptic ‘buttons’, while below this panel, the dashboard slopes away towards the front of the car.
The seats are slim, lightweight and contemporary, and clad in modern, visually interesting and robust fabrics created using recycled plastics. Kia EV6 will make its world premiere on 30th March 2021, during a special online event.