Luxury EV Registrations More Than Double in June 2026; BMW Commands Over 60% Market Share

India’s luxury electric vehicle market continued its strong growth trajectory in June 2026, with total registrations rising to 804 units, compared to 391 units in June 2025. This translates into a strong 105.6% year-on-year growth, indicating that electric mobility is steadily gaining acceptance among premium car buyers.

On a month-on-month basis as well, the segment improved sharply. Luxury EV registrations grew from 665 units in May 2026 to 804 units in June 2026, marking a 20.9% MoM increase. The growth was largely driven by BMW and Mercedes-Benz, which together accounted for nearly 90% of the luxury EV market during the month.

Luxury EV Sales June 2026: Brand-wise Snapshot

Rank	OEM	June 2026	June 2025	YoY Growth	May 2026	MoM Growth	June 2026 Market Share
1	BMW	489	242	102.1%	374	30.7%	60.8%
2	Mercedes-Benz	234	113	107.1%	217	7.8%	29.1%
3	Volvo	36	29	24.1%	33	9.1%	4.5%
4	Tesla	35	0	-	36	-2.8%	4.4%
5	Porsche	8	3	-	5	60.0%	1.0%
6	Audi	1	2	-50.0%	0	-	0.1%
7	Lotus	1	2	-50.0%	0	-	0.1%
Total		804	391	105.6%	665	20.9%	100%

*Data downloaded as on 2nd July 2026

• BMW remained the undisputed leader in India’s luxury EV space in June 2026. The brand registered 489 units, compared to 242 units in June 2025, recording a robust 102.1% YoY growth. Compared to May 2026, BMW’s luxury EV registrations increased from 374 units to 489 units, resulting in a strong 30.7% MoM growth.

• BMW’s market share stood at 60.8% in June 2026. While this was slightly lower than its 61.9% share in June 2025, the brand still controlled more than three-fifths of the luxury EV segment. The minor decline in share was mainly due to the entry and growth of other brands, even as BMW’s own volumes more than doubled.

• Mercedes-Benz ranked second with 234 registrations in June 2026, up from 113 units in June 2025. This represents a 107.1% YoY growth, making it one of the strongest performers in the luxury EV segment. On a month-on-month basis, Mercedes-Benz grew by 7.8%, from 217 units in May 2026 to 234 units in June 2026. Its market share improved marginally from 28.9% in June 2025 to 29.1% in June 2026.

• BMW and Mercedes together registered 723 units, contributing nearly 89.9% of the total luxury EV registrations in June 2026. This shows that the Indian luxury EV market remains highly concentrated around the two German luxury brands.

• Volvo registered 36 units in June 2026, compared to 29 units in June 2025, posting a 24.1% YoY growth. Its registrations also improved from 33 units in May 2026, resulting in a 9.1% MoM growth.

• Tesla recorded 35 registrations in June 2026, placing it fourth in the luxury EV rankings. Since Tesla had no registrations in June 2025, year-on-year comparison is not applicable. Its market share stood at 4.4% during the month. On a month-on-month basis, Tesla’s registrations were marginally lower, declining from 36 units in May 2026 to 35 units in June 2026, a 2.8% MoM drop. Even with this slight decline, Tesla has quickly become a notable player in India’s luxury EV space.

• Porsche registered 8 units in June 2026, compared to 3 units in June 2025 and 5 units in May 2026. This gave Porsche a 1.0% market share and a strong 60% MoM growth, though volumes remained small.

• Audi and Lotus each registered just 1 unit in June 2026. Both brands had registered 2 units each in June 2025, resulting in a 50% YoY decline for both. Their market share stood at 0.1% each in June 2026.

India’s luxury EV registrations doubled YoY in June 2026, with BMW and Mercedes-Benz together accounting for nearly 90% of the segment.

Key Takeaways

The luxury EV segment in India more than doubled in June 2026, highlighting rising interest among premium buyers. The segment grew by 105.6% YoY and 20.9% MoM, making June a strong month for luxury electric cars.

BMW remained the clear leader with 489 registrations and a commanding 60.8% share. Mercedes-Benz followed with 234 registrations and 29.1% share. Together, the two brands controlled almost 90% of the luxury EV market.

Volvo continued to grow but lost market share due to faster expansion by rivals. Tesla, with 35 registrations, has already become a meaningful contributor despite being a new entrant in the data set. Porsche, Audi and Lotus remained niche players with limited volumes.

Overall, June 2026 showed that India’s luxury EV market is no longer just an early-adopter space. With registrations crossing 800 units in a month, the segment is beginning to develop stronger momentum, led primarily by established luxury brands with expanding electric portfolios.