Maruti Suzuki Sales Analysis – August 2020
Maruti Suzuki dispatched 1,13,033 units to its dealers in August 2020. It was a 21% growth over August 2019 and 16% growth over June 2020!ModelYear-on-Year ComparoMonth-on-Month ComparoAug’20Aug’19Growth (%)Aug’20July’20Growth (%)Swift148691244419%148691017346%Alto143971012342%14397136545%Wagon R137701140221%13770135152%Dzire13629132743%13629904651%Baleno1074211067-3%1074211575-7%Ertiga9302839111%930285049%Eeco911586585%911585017%Vitara Brezza69037109-3%69037807-12%CELERIO5684476519%5684479918%S-Presso5312––5312360447%IGNIS32621322147%3262242135%S-Cross2527666279%2527451460%XL618462356-22%18461874-1%Ciaz12231596-23%12231303-6%Gypsy452––452541-16%TOTAL1,13,03393,17321%1,13,03397,76816%
Maruti’s Swift superseded Alto to become the best selling car for both OEM and the Nation for August 2020. It showed strong YoY & MoM growth and continues to signify how the first time car buyers are increasing during this pandemic.
Alto slipped to second position and was just 472 units short of the best selling Swift in Aug’20. It had a massive 42% YoY jump though.
Wagon-R was the third best selling car in Maruti’s portfolio for Aug 2020. There is a spike seen in the sales of entry level cars and Swift/Alto/Wagon-R sales are a testimony for it.
Baleno is still going strong and registered a mammoth 169% MoM growth in July 2020. It was also Maruti’s third best selling car for the month.
Dzire has picked up volumes in Aug 2020 – it had previously registered drop due discontinuation of diesel variant. Maruti has aggressively launched a slew of campaigns under ‘Calculate Kiya Kya’ to highlight how diesel cars can prove to be costly in longer run. Believe Maruti has no other option now!
Vitara’s ranking has fell drastically over time. Again discontinuation of diesel a big factor here?
Ciaz seems to be outdated in front of the New City & Verna. Its volumes have dropped significantly (-23% YoY) and diesel model discontinuation has added to its woes.
New S-Cross dispatches happened full-fledged in Aug’20 and hence YoY spike of 279% seen.