Maruti Suzuki Sales Analysis – September 2020
Maruti Suzuki dispatched 1,47,912 units to its dealers in September 2020. It was a 34% growth over September 2019 and 31% growth over August 2020!ModelYear-on-Year ComparoMonth-on-Month ComparoSep’20Sep’19Growth (%)Sep’20Aug’20Growth (%)Swift226431293475%226431486952%Baleno194331142070%194331074281%Alto182461507921%182461439727%Wagon R175811175750%175811377028%Dzire1398815662-11%13988136293%Eeco11220994913%11220911523%Ertiga9982628459%998293027%Vitara Brezza915310362-12%9153690333%S-Presso9000500680%9000531269%CELERIO7250414075%7250568428%IGNIS33181266162%331832622%S-Cross20981040102%20982527-17%XL620873840-46%2087184613%Ciaz15341715-11%1534122325%Gypsy379––379452-16%TOTAL1,47,9121,10,45434%1,47,9121,13,03331%
Maruti’s Swift superseded Alto again to become the best selling car for both OEM and the Nation for September 2020. It is the second month in succession that Swift overtook Alto!
Baleno too outsold Alto and jumped to the second spot. It recorded a mammoth 70% YoY growth. Also note that rebadged Toyota Glanza sold 2,572 units – the combined Baleno+Glanza sales shall be 22,005 units!
Alto slipped to the third position and was 1,187 units short of the second best selling Baleno in Sep’20. It had a solid 21% YoY jump though.
Wagon-R was the fourth best selling car in Maruti’s portfolio for Sep 2020. There is a spike seen in the sales of entry level cars and Swift/Alto/Wagon-R sales are a testimony for it.
Dzire was one of the few Maruti models to post a degrowth in Sep 2020 – drop is obviously due discontinuation of diesel variant. Maruti has aggressively launched a slew of campaigns under ‘Calculate Kiya Kya’ to highlight how diesel cars can prove to be costly in longer run. Believe Maruti has no other option now!
Vitara’s ranking has fell drastically over time. Again discontinuation of diesel a big factor here?
Ciaz seems to be outdated in front of the New City & Verna. Its volumes have dropped significantly (-11% YoY) and diesel model discontinuation has added to its woes.
Do note that majority of the erstwhile Maruti Diesel models have seen a degrowth in Sep’20 – Dzire (-11%), Brezza (-12%), Ciaz (-11%).