AUTO PUNDITZ
  • Team Auto Punditz

MERCEDES-BENZ: Plans 15 new car launches and facelifts this Year.


Mercedes-Benz leads the Indian luxury car market for the sixth year in a row, readies 15 new products for market launch in 2021





‘Reimagining Excellence’ will be the motto for 2021: With 15 new and facelifted products, a new physi-digital experience that drives the brand even closer to the customers, differentiated and best-in-class retail experience, and long-term sustainability initiatives, Mercedes-Benz India aims at reimagining excellence for its discerning customers in 2021 Mercedes-Benz India sells 7893 cars in an unprecedented year: Q4 2020 sales grew by 40% over the preceding quarter, continuing the strong sales recovery trend 14% of Mercedes-Benz’s sales penetration in 2020 was through online bookings

  • The 15 products planned comprises a mix of models across body shapes, some without any predecessor in the Indian market

  • Starting Q2, the all New A-Class Limousine, New GLA, AMG GT Black Series are some of the most promising products lined up for a 2021 debut

  • In a COVID-19 pandemic affected unprecedented year, Mercedes-Benz sold 7893 units in Jan-Dec 2020 period

  • Strong come back in sales from Q3 2020 onwards buoyed by a combination of factors like positive customer sentiment, festive season sales, unlocking of markets and stabilization of businesses

  • Key volume drivers for 2020 remained the C-Class sedan, E-Class LWB sedan, and the GLC, GLE and GLS SUVs

  • The New GLE, the New GLS, and certain models of C-Class sedan, E-Class sedan, and GLC met with overwhelming customer demand

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “2020 remained an unprecedented year for the industry and we are glad to make a strong sales recovery for us and our dealers. We are particularly satisfied with the strong Q4 performance registering a 40% growth over Q3, and continuing the sales momentum from the preceding quarters. Despite facing prolonged market headwinds, Mercedes-Benz pursued its product strategy, introduced 10 new products that received overwhelming customer response. Mercedes-Benz accomplished significant milestones in form of introducing the first ever luxury EV in India, the EQC, and rolling out the first ‘Made in India AMG’, GLC 43 Coupé, underlining the resilience we all displayed.”


“We remain cautiously optimistic and are confident of continuing the sales momentum gained, despite facing pandemic triggered market upheavals. Mercedes-Benz India cautiously optimistic and we back it up with 15 new or renewed products and innovations in doing business. 2021 will be a product packed year, which we are confident will translate into excitement for customers and our dealer partners.” Mr. Schwenk added.