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MG India crossed 5k monthly sales mark for the first time in its lifetime in the Indian market and the OEM grew 264% YoY and 28% MoM. It was backed by a stupendous performance from the Hector twins and was supported well by Gloster & ZS EV as well.
"The highest monthly sales achieved in March 2021 are very encouraging with momentum continuing for our product lines. While Hector received 6,000+ bookings during the month, the Gloster has continued its advance in the premium SUV segment. MG ZS EV's increased traction is also being witnessed across various quarters, including luxury buyers looking for a personal driving experience," MG Motor India Sales Director Rakesh Sidana said.
"However, we are likely to see a disruption in the supply chain due to shortage of semiconductor chips globally as well as the second wave of Covid. We may observe a few NPDs (no production days) in April 2021 as a preventive measure. We assure our customers that we will provide transparent communication to them throughout," Sidana said.
MG India Model wise sales for March 2021 -
MG Hector and the ZS EV recorded their highest-ever monthly sales in March 2021!
Hector+Hector Plus combined sold 4,720 units in March 2020 and recorded a 237% spike when compared to Mar'20. The sales also saw a surge of 29% MoM.
Gloster is slowly picking up pace and was able to cross 500 units in Mar'21. The New Fortuner has really picked up well and will be a threat for Gloster's volumes.
ZS EV managed to cross 300 units for the first time in its lifetime and grew 49% MoM.
Hector Twins giving a tough fight to Tata Harrier & Safari -
While Tata Harrier & Safari had outsold the Hector Twins in Feb'21 (source); MG has fought well to regain the hold and ranked first in Mar'21.
However; the gap between the MG and Tata Models was narrow and Market Shares were almost similar.
The segment is going to shake up with the launch of Hyundai Alcazar and will be interesting to see how Hyundai shall be able to place itself here.
The never-ending wait for the XUV500 is impacting the sales and Market Share for the model.