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Maruti Suzuki’s premium reseller- NEXA was launched in 2015 and ever since has been at work to market and sell a range of Maruti Suzuki automobiles in the country along with creating a more premium experience for their customers. Maruti is currently reselling the S-Cross, Baleno, Ciaz, Ignis and the XL6 through these NEXA outlets.
The Maruti Suzuki Ciaz, a product placed to compete amid the sedan segment is one of the cars which are catered to by NEXA. The Ciaz has been an executive-level sedan that was created focusing on comfort, space and good fuel economy.
In order to market the product better and help it reach the audience it was created for, NEXA now will be working on a new marketing campaign for the Maruti Suzuki Ciaz Sedan. The campaign will include 3 commercials that will be aired on Television as well as on digital platforms.
This new campaign will highlight the strengths and features which the sedan has to offer. These features include- the ‘K15 Petrol Engine with Smart Hybrid Technology’ which helps save fuel, an automatic transmission, cruise control, interiors that offer good cabin space and accompanied with SmartPlay which enables a ‘lounge-like’ experience and LED Projector headlamps with Daytime Running Lights.