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Royal Enfield’s twin cylinder motorcycles (Interceptor & GT 650) should be the first 650 cc bikes to cross 25k unit sales in India!
Designed at Royal Enfield’s Technology Centre at Leicestershire, England – RE Twins have shown how keen the Indian consumer is to upgrade to bigger engines. The Interceptor 650 and Continental GT 650 has sold 25,356 units in India in the past 17 months (since its launch in Nov’18). The flagship models from RE had created hype right since launch and the aggressive price range ensured that the masses will look upto it. The bike is now expected to become the biggest selling large-capacity twin in the world!
However; the sales has not been consistent over the months. We thus have prepared the monthwise sales analysis of the RE Twins for the past 17 months. While it started off with a humble 325 units in Nov’18; it rose to an all time high of 2,427 units in May 2019. Even the twins faced the wrath of the BS6 transition and has been struggling in the past 6 months. Do note that it registered <1k units sales only in December in the entire 2019! The availability of the BS6 models pushed the sales to over 2k units in Feb’20. The BS6 revision pepped up the prices upward by around Rs.9,000 and costed Rs.2.64 L & Rs.2.8 L for Interceptor 650 & Continental GT accordingly (ex-showroom Mumbai). We have plotted the month-wise sales for better assessment –
Do note that the sales of the Royal Enfield Interceptor & GT 650 grew consistently from Nov’18 to May’19!
The drop in June’19 looked a one-off phenomena. But the numbers saw a consistent slump since July 2019 and bottomed at Dec’19. We expect this was primarily due to the BS6 transition and hope that both RE & dealers were busy liquidating the stock.
The numbers steadily increased from Jan’20; but unfortunately Covid 19 pandemic hit the markets and the twins again registered a decline in Mar’20.