Sedans – The worst hit segment of FY2020
The Three Box Car / Sedan was said to be a status symbol in India and had got a lot of aspiring buyers upgrading to sedans either as a first time buyers; or progress from a hatchback. The aspiration led to the birth of new segment like Sub-4m Compact Sedan and was offered at a competitive price. Many a times it was observed that the likes of Dzire used to outsell the highest selling Alto as well. A lot of investments and new launches in the segment was done over the years and every OEM had an entry in the segment in one form or another. However; the segment has been losing out to Premium Hatch / SUVs and is losing volumes in a staggered manner. In FY2020 too; the volumes in the segment dropped -37% when compared to FY19. Almost all models in the segment registered a double digit degrowth. No new launches were done in the previous fiscal as well. Infact; a whole bunch of discontinued models are from this segment (Linea, Etios, Corolla, Accord).
Maruti’s Dzire was the best selling Sedan of FY20 – but; the YoY degrowth was a hefty -29%.
Honda’s Amaze came in second. Do note that the difference in Dzire and Amaze volumes is over 1.21 Lakh units! In fact; Dzire sold over 3 times the second in place Amaze.
Among the executive sedans; Ciaz topped the list and ranked 4th in terms of overall sedans sales.
The difference in City & Verna sales was a meager 18 units! The competition between Ciaz, Verna & City has always been interesting.