AUTO PUNDITZ

Tata Motors launches the PUNCH at ₹5.49 Lakhs!

Tata Motors today launched its latest offering in its ‘New Forever’ range of SUVs, Tata Punch at a starting price of 5.49 Lakhs (ex-showroom Delhi). Tata Punch is the recipient of the much-coveted Global NCAP 5-star rating (16.453) for adult occupant protection and 4-star rating (40.891) for child occupant protection. The model will now be available for deliveries at over 1000 Tata Motors showrooms nationwide.

L to R - Mr. Rajendra Petkar, President & CTO, Tata Motors and Mr. Shailesh Chandra, President - PVBU, Tata Motors

Speaking at the launch of this exciting new offering, Mr. Shailesh Chandra, President – Passenger Vehicles Business Unit (PVBU), Tata Motors, said: “With PUNCH, we have created an entirely new category altogether to address a growing need for small-in-size cars with a true SUV character. Designed under Impact 2.0 design language, the PUNCH is a stunning, bold SUV. It’s tall stance, high ground clearance and commanding driving position provides an exhilarating driving experience even while navigating all the unexpected challenges that Indian roads throw in one’s way. The class leading comfort, advanced infotainment and connectivity match the high expectations of the increasingly discerning Indian car-buyers. Even ahead of its launch, the PUNCH has already got off to a great start by bagging the GNCAP 5-star rating for safety. This is a proud moment for us not only as an entity but also as an Indian carmaker as we continue to deliver on our promise of safety with almost every new product in the market. We are extremely confident that with the kind of differentiation, the feature package and the absolute safety the PUNCH has to offer, it will definitely make its mark in the dynamic Indian car market in the days to come.”


Tata Motors Design Studios in India, UK, and Italy collaborated to design the Punch which was further engineered and developed by the Tata Motors India team. Built on the Agile Light Flexible Advanced (ALFA) Architecture, the PUNCH incorporates several industry-first innovations to enhance both functionality and driving pleasure. Tata Punch will be available both in Manual (MT) and Automatic (AMT) transmission options, in 4 distinct personas with - Pure, Adventure, Accomplished and Creative, to cater to the varied lifestyle of its customers.

The Pure persona has been designed for customers who appreciate minimalism and simplicity and prefer functionality without any complications. The Adventure persona caters to the customers who have a streak of adventure and love for the great outdoors. The Accomplished persona is for the city dweller who loves to make a style statement with a host of features to complement the customers’ active metro life. Finally, the Creative persona is tailor-made for the digital native, who prefers information at his/her fingertips and is stacked with features to sync with this customer’s tech-savvy lifestyle. In addition, customers can mark their PUNCH by choosing from 7 colours and further personalize it with the Rhythm and Dazzle customization packs, in tune with their personality.

Variant wise Prices of the Tata Punch -