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Tractors Retail Sales Statistics – January 2021

Tractors was the category to register the highest YoY growth in January 2021. Tractors registration continued its positive momentum showing a growth of 11.1% in Jan'21 v/s Jan'20.

Source: FADA Research

  • Mahindra + Swaraj commanded a Market Share of 38.99% in January 2021 and was the No.1 Tractor OEM in terms of Retail volumes for Jan’21. Do note that while M&M lost -1.47% Market Share; Swaraj’s Market Share increased by 0.12% YoY.

  • Sonalika outsold the likes of Escorts & TAFE in Jan’21 and recorded a Market Share of 14.23% in January 2021 which has been the highest in the Industry. Sonalika has been extremely consistent in the past few months and the sales growth is a testimony. It has also widened its gap in terms of volumes from Escorts & TAFE this year.

  • Escorts registered sales growth too and grew 11.81% in Jan 2021 v/s Jan 2020. It saw its market share increase by 0.07% YoY.

  • TAFE recorded one of the highest market share fall of -1.18% and ranked fifth in the list.


  • The above numbers do not have figures from AP, MP, LD & TS as they are not yet on Vahan 4.

  • Vehicle Registration Data has been collated as on 07.02.21 and in collaboration with Ministry of Road Transport & Highways, Government of India and has been gathered from 1,273 out of 1,480 RTOs.


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