Ola Electric has announced a major strategic shift by opening its sales and service network to dealer partners across India. The move marks the company's biggest departure from its direct-to-consumer model as it battles declining sales, shrinking market share and rising competition from TVS, Bajaj, Ather and Hero.

India's two-wheeler market recorded a strong 21.22% year-on-year growth in June 2026, with 18,28,458 retail registrations, according to FADA data. Hero MotoCorp retained its leadership position ahead of Honda Motorcycle & Scooter India, while TVS Motor continued to strengthen its market share. The month also saw robust growth from Royal Enfield, Yamaha and Ather Energy, highlighting sustained demand across both ICE and electric two-wheelers.