Thar helped Mahindra grow an impressive 26% YoY and around 2,569 units were dispatched to the dealers in the launch month.ModelYear-on-Year ComparoMonth-on-Month ComparoNov’20Nov’19Growth (%)Nov’20Oct’20Growth (%)Bolero6,0555,12718%6,0557,624-21%XUV3004,4582,224100%4,4584,882-9%Scorpio3,7253,878-4%3,7253,961-6%THAR2,569534747%2,5690–XUV 500892981-9%8921,009-12%MARAZZO2261,007-78%226737-69%KUV 1002384-73%2335-34%ALTURAS G42335-34%2369-67%Verito079-100%01-100%Xylo087–0––TUV 3000683–0––TOTAL17,97114,23826%17,97118,318-2%
Thar has received more than 20,000 booking in the first month itself and seeing the response M&M had to stop the bookings for AX Std and AX variants till May next year! Currently, buyers of Mahindra Thar are facing more than seven months of waiting period! M&M is now working to ramp up Thar production to 3k units/month from Jan 2021.
Bolero is still Mahindra’s best selling car and sold well in Nov’20 basis strong rural demand. It grew a healthy 18% YoY.
With dispatches of 4,458 units; XUV300 was Mahindra’s second best selling model and it recorded a 100% YoY growth!. Mahindra had reduced the prices of the XUV300 by Rs.72,000 in Aug’20 and is now a better value proposition. The volumes for the model has increased significantly post the price reduction.