2018 Auto Expo – India
The Indian Auto Expo is primarily a biennial automotive show (held once in 2 years) and is Asia’s largest and world’s second-largest motor show! The Auto Expo was conceived in the year 1985 and had its debut showcasing in 1986.
Auto Expo had always been a platform for OEMs to showcase their upcoming product portfolio and create a buzz beforehand. Customers get a preview of the cars that a brand is going to launch in the coming time. Some cars which were showcased in the earlier Auto Shows have seen phenomenal success in the Indian market (For Ex: In 1998 Auto Expo the showcased products were – Tata Indica V1, Hyundai Santro, Ford Fiesta, Honda City, Tata Safari, Mercedes E-Class etc). Nowadays, OEMs are also using Auto Expo as a platform to launch New Models – this time Maruti launched the New Swift & Hyundai launched the New i20. The OEMs also showcase the Concept/Futuristic models to highlight on their technological superiority.
We have collated the list of cars which were either launched at the Expo, along with the Future Lineup, Concept & Electric Vehicles –
Key Highlights –
Kia had a grand stall and showcased the highest number of cars (12 Future Models + 3 Electric Concepts). It has given Kia a nation-wide visibility and has helped it gain the initial buzz it would want before launching new models. It also clarified that it’s first launch for the Indian market shall be a SUV and also ran a contest on naming the Concept.
BMW had the highest New Model Launch (5 nos) at the Expo! We also saw the longest line at BMW stall during public days (as they were offering free calendars 😉 ). BMW has been pretty aggressive with their participation and 5 New Launches at the Expo highlights the product offensive strategy by the German OEM.
Maruti & Hyundai realized the money spent at the Expo on launching the Newer Models of their legendary Swift & i20! They were the showstoppers at their respective stalls and had an instant connect with the audience attending the Expo.
Honda & Toyota neatly utilized the Expo in generating buzz for their upcoming launches (Amaze, Civic & CRV for Honda, Yaris for Toyota). The Japanese OEMs had a similar approach and the pre-launch unveil shall definitely help them create enough buzz before the launch.
Tata’s Concept Cars (H5X & 45X) were the most talked about concept cars at the Expo. It really gives assurance that the future lineup of Tata Cars will be a big step ahead in terms of design for the Indian major.
We have shortlisted 6 cars which we believe are going to be instrumental to their respective OEMs in terms of gaining significant ‘volumes’ in the Indian market and seemed to be most promising out of the lot in the expo –