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AUTO PUNDITZ

Ather Energy Clocks Strong Growth in March 2026, Led by Rizta Demand

Ather Energy continues to demonstrate robust growth in the EV scooter segment. Closing out March 2026, the OEM recorded a total sales volume of 30,697 units. This represents a staggering 82% Year-on-Year (YoY) growth compared to March 2025, signaling a massive shift in consumer preference toward electric mobility. On a month-on-month basis, the company saw a steady 16% increase from February 2026.


Here is a modelwise breakup of March'26 volumes:

  • The RIZTA Revolution: With 23,682 units sold, the Rizta is clearly Ather's primary

volume driver. Its 106% YoY growth suggests that Ather’s expansion into the family-oriented scooter segment is paying off significantly.

  • Entry-Level Surge: The 450S saw a 114% YoY increase, indicating that price-sensitive consumers are increasingly opting for Ather’s entry-level offering as charging infrastructure improves.

  • The Niche Apex: While the 450 Apex shows the highest YoY growth at 231%, it

experienced a 10% dip compared to February 2026. This is typical for high-performance,

limited-run models, which often see fluctuating monthly demand.


Ather’s performance in March 2026 solidifies its position as a dominant player in the

Indian EV market. With a diverse portfolio ranging from the performance-centric Apex to

the family-focused Rizta, the company is successfully capturing multiple consumer

segments. As we move into the next quarter, the focus will likely remain on sustaining this double-digit MoM growth and managing the supply chain for its high-demand models.

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